For life & final expense agents
ProvenThey tell you who the policy is for before you ever dial.
This is the vertical the engine was built on — 550,000+ texts, 50+ active agents, and the only one where every number on this page comes from live campaign logs rather than an estimate.
Built for agents at
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The actual conversation
This is the script your pack runs — sent from our registered 10DLC numbers, never yours. You never send a message and you never see the blast. Only the replies below reach you.
Deborah · OH
(614) 5•• ••41
Interested
We asked if they'd like life insurance options sent over and they said yes — “yes,” “sure,” “tell me more,” “how much,” “call me after 3.” Their exact words arrive with the lead.
Beneficiary-verified
After they say yes, we ask: “A licensed agent can get you exact numbers today. So they prepare the right options — who would the policy be for?”
Someone naming their daughter isn't curious, they're planning. It's the strongest buying signal in this business, which is why beneficiary leads close around 10% for our agents versus about 3% on interested leads.
Beneficiary V2
Then we ask one more thing: “[agent name] is the licensed agent for your area and will be calling you from [agent phone]. Is that okay?”
A beneficiary lead told us who the policy is for. A V2 did that and then agreed, by name and by number, to take your call. You stop being an unknown number on their screen — they are expecting you, from that number, because they said yes to it.
Opt-outs, “stop” replies, wrong numbers, and obvious trolls never count toward your totals. A beneficiary-verified lead who never answers the confirm question still lands in your portal in full — it counts toward the interested side of the floor instead of the V2 side.
Life & final expense packs
One flat price per campaign — no subscription, no per-lead games. Every pack carries a guaranteed lead floor: if we miss it, we re-blast free until you're whole.
5K Pack
$550
one-time · per campaign
- ✓5,000 consumers texted
- ✓50–100 interested · 20–33 V2
- ✓40 + 20 guaranteed — or free re-blast
- ✓$9.17 per lead at the floor
- ✓Live portal with full conversations
- ✓Leads are exclusively yours
10K Pack
$900
one-time · per campaign
- ✓10,000 consumers texted
- ✓100–200 interested · 40–66 V2
- ✓80 + 40 guaranteed — or free re-blast
- ✓$7.50 per lead at the floor
- ✓Live portal with full conversations
- ✓Leads are exclusively yours
20K Pack
$1,950
one-time · per campaign
- ✓20,000 consumers texted
- ✓200–400 interested · 80–132 V2
- ✓160 + 80 guaranteed — or free re-blast
- ✓$8.13 per lead at the floor
- ✓Live portal with full conversations
- ✓Leads are exclusively yours
At checkout you pick the states you're licensed in and the cell number for lead alerts. Buying from this page automatically runs your campaign on the life & final expense script — no extra step.
What we promise on life & final expense
The guarantee does not change by vertical. Every pack carries a lead floor, and if your pack lands short we keep blasting at our own cost until you're whole.
| Pack | Consumers texted | Interested + V2 | Guaranteed floor | Worst-case $/lead |
|---|---|---|---|---|
| 5K Pack — $550 | 5,000 | 40 + 20 guaranteed | 60 | $9.17 |
| 10K Pack — $900 | 10,000 | 80 + 40 guaranteed | 120 | $7.50 |
| 20K Pack — $1,950 | 20,000 | 160 + 80 guaranteed | 240 | $8.13 |
Every rate we publish was measured on this vertical: a 7.4% reply rate, 1 in 65 replying interested and 1 in 230 naming a beneficiary, across 550,000+ texts and 50+ active agents. Typical packs run well above the floor — 50–100 interested and 18–33 beneficiary on a 5K — and the best single pack we've seen delivered 73 + 34.
Why this works over SMS
Nobody shops it, so nobody is comparison-fatigued
Final expense isn't a renewal people dread — most have never been asked. A text is often the first time anyone raised it, which is why a cold list still replies at 7.4%.
The qualifying answer is emotional, not administrative
Naming a beneficiary makes the purchase concrete in the consumer's own head before you call. That's why the close rate roughly triples on the leads that answer it.
One close pays for the pack three times over
At a $700 average commission, a $550 pack breaks even at 0.8 closes. The math is forgiving enough that a slow week still profits.
Every lead arrives with
Name, phone (proven live — they texted from it), address, city, state, ZIP, email, date of birth, age, credit band, pre-existing conditions, health flags (depression, high blood pressure, cancer, family history), their named beneficiary where given, and the full SMS thread with timestamps. It all lands in your portal and texts your cell at the same moment — exportable any time.
Life & final expense questions
What exactly is a beneficiary V2?+
It's a beneficiary lead that went one step further. After someone names who the policy would be for, we text them back with your name and the number you'll be calling from and ask whether that's okay. A V2 is someone who said yes to that. You're not cold-calling them — they agreed to this specific call, from this specific number, minutes ago. Beneficiary leads who never answer that last question still land in your portal; they just count toward the interested side of the floor rather than the V2 side.
Why only 20 V2 but 40 interested?+
Because each step costs you people. Across 550,000+ texts, about 1 in 65 replies interested, and roughly 1 in 230 goes on to name a beneficiary — then the confirm question takes another cut. The 40 + 20 floor sits deliberately below what a pack typically returns, which is the only way we can promise it on every pack rather than on a good week.
Do I need a life license in every state I select?+
Yes. At checkout you pick only the states you're licensed in, and your campaign targets nothing else. If your licensing changes mid-campaign, email support and we'll re-scope the remaining volume.
Are these leads any good for mortgage protection or IUL?+
The same lead works for anything under a life license — the script asks about covering expenses for family, which opens final expense, term, whole life, and mortgage protection conversations equally. Agents selling IUL and annuities do close off these, but expect to reposition on the call.
Everything else — exclusivity, delivery timing, compliance — is answered on the main page.